Basic Email Marketing For Beginners

basic_email_marketingIn my new book, I’ll take you as a raw beginner and explain all the things you need to know to become a proficient email marketer, building lists of customers – and most importantly – building and maintaining your ‘relationship’ with them…

  • What email marketing is all about. If you think it’s about throwing out a few emails every once in a while, think again. There’s a specific purpose revealed inside…
  • Why email is not ‘dead’ and isn’t going to be thrown out any time soon. Don’t be fooled by Twitter, Facebook and others. Email has one powerful advantage the others don’t have…
  • The Pros and Cons of Social Media. Believe it or not, social media hasn’t affected email in any way. Here’s why you should be using BOTH in your marketing…
  • 4 great advantages of building an email ‘list’. Having a list of prospects and buyers is THE most precious thing you can ever create. These are the reasons successful Internet marketers are so good at what they do…
  • 7 ‘bribes’ you can use to build your list. Of all the things you can use to build your list, a bribe is the most effective. Take a look at 7 bribes you can start using today…
  • One list building technique you must AVOID at all costs. If you get this wrong, you could get yourself into a lot of problems. Here’s the low down on how NOT to build a list…
  • 3 ways to set up your autoresponder. Each has its advantages. We go through each one so you can make your choice based on what you want to use it for…
  • 4 list building principles. Stick to these tried and tested methods and you won’t go far wrong. Take full advantage of other people’s hard work and results…
  • The 2 best ways to capture your prospect’s email details. These are essential for getting customer details into your autoresponder. They’re very powerful and highly effective…
  • List building ethics. Once you’ve built your list, you MUST nurture your customers and look after them. If you use underhand tactics and regard them as fools, you’ll soon have no one to communicate with. Here’s how to keep your list for a long time…
  • How often to contact your list. Regular communication with your list is essential or they’ll leave. Here’s a simple communication schedule you can use as a guide…
  • 5 things you should ‘talk’ to your subscribers about. If you plan your communications well, then you’ll have lots to talk to your list about. Here are 5 tried and tested strategies to use…
  • How to use Newsletters in your marketing. Newsletters are a popular way to talk to your customer list. They can be used to educate your list about your products and services. You’ll find a ready made template to set out your Newsletter…
  • How to pitch a product in an email. Once you’ve built a relationship with your subscribers, you can promote products to them. But there’s a right way and a wrong way to do it. Here’s the right way…
  • How to come up story lines for your emails. People love stories and you can use this fact to your advantage in your emails selling products. Follow this formula and you’ll have a high success rate…
  • 5 story based emails for you to study and copy. Here you’ll find some emails selling a physical product for you to model your own sales pitches on. Everything is laid out for you to copy…
  • The components of a winning autoresponder email. There’s a set structure you can use to lay out your emails. Each section is explained, so you know how to easily assemble your own…
  • 8 more sample emails you can copy. These show you how to build a relationship with a subscriber to your list and sell them a product. Use this same formula for anything you want to pitch to your list…
  • And a whole lot more!
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