Did you know there are some new legal rules about online advertising standards that apply to your UK websites, social media campaigns, video marketing and more?
Yep, once again, more red tape to comply with I’m afraid.
The New Legal Rules
The new rules were first announced in September 2010, to give people six months to change the way they market online. And the deadline for complying with the updated rules was 1st March 2011.
Unfortunately, a lot of people just don’t know about these new rules and are putting themselves at risk of an investigation by the Advertising Standards Authority (ASA).
How To Get Legal
The best way to stay legal in the UK is to make yourself familiar with – and abide by – the Committees of Advertising Practice (CAP) Guides.
So who are CAP? From the ‘About Us‘ page on their website:
The Committees of Advertising Practice (CAP) write and maintain the UK Advertising Codes, which are administered by the Advertising Standards Authority. We also offer the industry authoritative advice and guidance on how to create campaigns that comply with the rules.
The CAP Code Guides contain tools, checklists and summaries of key facts to make it really easy for you to audit your own online business communications.
They are the safest way to comply with the new rules.
Here’s the thing: If you advertise your business, services or products online – in any way shape or form by websites, social media campaigns or video marketing – then these rules apply to YOU.
Please checkout the guides to make sure you’re not putting yourself at risk by going here: UK Advertising Codes