Direct-Response Copywriting For Those Who Just Want To Advertise Their Products And Earn A Fortune!

How would you like a 60% increase in business?

Here’s what one smart business owner had to say…

“Since you rewrote our website copy we’ve had an
increase of about 60% in our course bookings.

And everyone on the courses say they liked the
way our website was so different to all the other
Bushcraft sites they’d been to.  Thanks Frank!”

Hannah Nicholls – Natural Pathways – Bushcraft and Wilderness Survival School

http://www.natural-pathways.co.uk/

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Let’s not beat about the bush. If you want to sell products or services, it all boils down to this: All you have to do is answer three simple questions;

1) What are you offering?

2) How does it benefit the buyer?

3) Why should they come to YOU to buy it?

It’s logical really. But logic like this seems to go astray and some people get caught up in the whole ‘branding’ or fancy Corporate ‘image’ advertising thing. That’s called…

‘Me’ Advertising

‘Me’ advertising is flawed and wastes your money.

It tells the whole world about ‘you’, but doesn’t talk about HOW your product or service benefits the customer.

And guess what… the buyer could care less about ‘you’.

They’re not interested in how long you’ve been in business, where you’re located or even what your name is.

The ONLY things your potential customers want to know are…

* What are you offering?

* How will it make their life better?

* Why should they give YOU their money – rather than someone else?

Again, all pretty logical, but amazing how many businesses miss this basic concept.

So How Can I Help You In All This?

Quite simple really…

1) Here’s what I’m offering: Salesmanship in print. That’s a legendary definition of what Copywriting actually is. Between us, we look at what your product or service really does — (this is another concept many businesses miss. For instance, a photographer does NOT sell pictures and frames. What he really sells is MEMORIES that last a lifetime) — then sales copy is written to explain to your potential customer exactly what they’re getting. All written in plain and simple English anyone can understand.

2) How does it benefit you: You get my word skills and focus to bring out the best of your product or service — all weaved into words your prospect will find emotionally compelling to take a direct action to buy your product.

This saves you the time and hassle of having to do this yourself, or even worse — delegating it to someone in the back-office who may not know where to begin getting it down on paper.

And doesn’t it make sense for you to be spending your valuable time doing what you do best — running your business?

3) Why should you come to me: Because I can get to the root of your product or service and create an emotionally compelling sales message for you. I’m an expert at this.

Just like you’d go to the best surgeon you could find to have kidney surgery, then you’d want to go to a Copywriting professional to get your advertising copy written wouldn’t you?

Of course.

So doesn’t it make sense to use me for your direct response copy?  Hannah Nicholls did – and look what happened to her business.

Now here’s the thing: If you’re looking for a bump in sales through…

• Sales Letters
• Web Page Content
• Autoresponder Email Messages
• Email Marketing
• Radio Commercial Scripts

…then contact me on the email form below or: frank@frank-edwards.com, and I’ll get back to you as soon as possible.  I answer ALL my emails – so no worries there.