Here’s a collection of the latest news, views and advice on Copywriting and Marketing from around the web. Without doubt, copywriting and advertising techniques can get your business, website and brand noticed if you go about it the right way. But like anything in life, the learning curve can be long and steep if you ...…
Did you know there are some new legal rules about online advertising standards that apply to your UK websites, social media campaigns, video marketing and more? Yep, once again, more red tape to comply with I’m afraid. The New Legal Rules The new rules were first announced in September 2010, to give people six months ...…
Sandy asks… How does a company design the proper marketing mix? As I understand things, marketing strategy consists of selecting a segment of the market as the company’s target market and designing the proper marketing “mix” that meets the needs of that segment. How this is achieved? Frank answers: The Marketing Mix is one element ...…
In the US this week they have ‘Single-Tasking Day’. The whole idea is to do one task at a time during day and stop multitasking for once in your life. See the thing is, according to experts, multitasking could well be bad for you. In fact, studies from University of Michigan and UCLA indicate Multi-tasking ...…
Do you find influencing other people and getting your point across a bit of a challenge? If you do, then here’s 10 simple steps that show you how to motivate and sell yourself. Because whether you’re aware of it or not, every day of your life you’re selling yourself. And nothing positive happens until you’re ...…
If you’re running any kind of business and looking for ways to raise your online profile, then you’ll benefit a lot from some simple Internet Marketing strategies. Now the good thing is, you don’t have to spend millions of dollars just to get some decent exposure for your company. There are ways to get your ...…
Near where I live in the UK is the historic city of Canterbury. And not long ago I was walking down the precinct, busy with people going about their normal Saturday shopping. There were the usual sounds of people talking and chatting as they went about their business. But then, over the noise, I heard ...…